Audience Network
App Concept
Interaction Design, UI Design
About the company
Part of Directv’s Digital Entertainment Product Group, DLab, the Digital Innovation Lab, is responsible for incubating new OTT (over-the-top) digital product for emerging consumers from early stage ideation to prototype development, playing a critical role in defining the digital experiences at Directv.
Context and challenges
The Audience Network is a subscription-based television channel, exclusive to Directv subscribers, featuring a mix of original Directv content, acquired series, specials and feature films. I was tasked with proposing a new UX solution that allows users to easily browse, discover, and watch the latest content in order to revitalize the Audience Network.
My role
Lead and facilitate between a junior UI designer and an iOS developer to validate the interaction model and to create a fully functional prototype for the final presentation.
Interaction concepts
1. Multi-Directional Navigation for Continuous Content-Feeding
The Audience Network has four main categories of content: Movies, TV Series, Documentaries, and Other Programs. I designed a structure that arranges the four categories in a loop, allowing users the ability to quickly access any other category with just a swipe or two.
2. Optimizing Content on the Landscape Screen
In portrait mode, the content is arranged as a list of categories and thumbnails for easy and quick browsing. In landscape mode, I utilized the extra screen space to display metadata, allowing for the display of run time, cast information, and a brief summary of the content.
